Gold Rate was receiving a lot of complaints from their Pressler tenants because of a recent increase in rent costs due to Austin rising as a desirable place to live. To help residents feel better about the value of their property, they decided to take their monthly events to the next level. We decided to put on a talent show to help the Pressler tenants strengthen their community and enjoy a unique experience as a benefit of their residency. In order to get the most out of this event, Gold Rate needed eye-catching posters and a vibrant website where people could go to sign up and learn more about the event.