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Deborah Lynn Styling

Hair Salon Brand Development & Website

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Client Name

Deborah Shaffer


6 months


Launch an independent hair styling business from the ground up by creating logos, color palettes, business cards, social media posts, and a six-page responsive website.

Deborah Lynn Styling


Going Solo...But First, a Logo

Deborah Shaffer, a local Austin hairstylist, wanted to branch off from her salon and start her own business. Before she could do that, she needed to establish a brand and a way to reach customers. Beginning with a focus on natural elements, we set off to establish a total brand package including logos, business cards, color palettes, and a responsive website.

Logo Attempt 3Logo Attempt 2Logo Attempt 1
Pressler Talent Show Flyer DesignStudio Bliss Work Page ScreenshotTestimonials ScreenshotHome Page Mobile ScreenshotHome Page - UnfilteredContact Page - CloudFirst Leads4All
Deborah Lynn Styling Home Page Screenshot
Hair Styling Business Card for Women - FrontHair Styling Business Card for Women - BackHair Styling Business Card for Men - FrontHair Styling Business Card for Men - BackGender Neutral Business Card Illustration
Collaborate Screenshot - UnfilteredSign Up Form - Mobile Screenshot


CloudFirst Leads4All UI Motion Prototype User FlowForm Submission - MobileSucculent-Inspired Woman Design for Business CardsSPARK Experience LogoThe Engineer - Character Concept Art

Accessible Sign-Up

User Flow Mapping


Motion Prototype App StoryboardSucculent-Inspired Male Design for Business CardsThe Joyful Empty Nester LogoSnake Bot - Character Concept ArtTalent Show Judges



Resident Judge Spotlight

Rough Mockup of CloudFirst Leads4All AppSucculent-Inspired Gender Neutral Design for Business CardsSpread the Joy Challenge LogoJunkyard Troll - Character Concept ArtTalent Show Site Loader Animation

Rough Mockups


Fun Impact

Character Concept Art from Vindicator: Cosmic Order

Responsive Website Planning


Launching a Local Austin Business

From logos to business cards to a responsive website with booking functionality, we built Deborah's brand and business from the ground up. Four logos and three business card designs were created in an effort to be inclusive of multiple genders and provide clients the opportunity to choose which card they identified with best. The website consisted of six pages: Home, Book Now, Meet Deborah, Gallery, Testimonials, and My Account. Building off of the succulent-inspired logo illustrations, the site was given organic, earthy tones with notes of lavender and teal.

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CloudFirst Leads4All Hero BannerDeborah Lynn Styling Multi-Page Grid

Motion Graphics Highlight Reel

Highlight reel with animated "glitch" style bumper, cuts and transitions, time warping, descriptive lower thirds & plug overlays.

Pressler Talent Show Livestream

Once the show was broadcasted live, post-production was applied in After Effects. This included an animated "glitch" style bumper, cuts and transitions, time warping, descriptive lower thirds, plug overlays, and audio adjustments.


Good Hair Days Only from Here on Out

Deborah's business now thrives like she never could have imagined. Thanks to her online booking functionality, Deborah does not have to worry about organizing her schedule or double-booking clients. Since then, she has even gained the freedom to consider building another side venture, a jewelry business we are now building called Petals & Metal.

CloudFirst Leads4All LogoLife is Short - Watercolor BlurbUnfiltered Blue LogoSucculent-Inspired Female Design for Business CardsStudio Bliss Stacked LogoView on Github